OBJ operates as a technology partner providing IP opportunities, market exclusivity, magnetic array design, POC evaluations through to full manufacturing support.
OBJ works closely with partner companies by providing knowledge and expertise in magnetic field design, POC and feasibility testing, technology integration, IP protection, product development and manufacturing support.
Partnering is a sequential process
Each partnership or collaboration commences with the selection and testing of a suitable magnetic micro-array to determine how well a particular drug, active ingredient or formulation responds to magnetic enhancement in an in vitro setting. The goal is to demonstrate the ability of magnetic enhancement to move the molecule.
This is followed by field optimisation and an in vitro testing program to quantify the potential benefits and establish the claims landscape for the new product concept.
Once these have been acheived, a business case can be made to support the development and collaboration resources required for a new product development program.
Only in this way can the full potential of magnetic enhanced delivery be fully evaluated.
The three steps to success in magnetic field developments
Field Interactions – OBJ develops a unique custom field to explore magnetic interactions with the target agent or system.
Field Optimisation – perfecting an array to achieve the best control in the target application
Efficacy and Consumer testing – prototype and product testing for commercial and claims validation

